Text Links are something different from other banner ad formats. They are simply links that are found inside the website content. As the name suggests, text links, have texts that are directly integrated into the rest of the content in the publisher’s site.  They usually appear in the editorial space that is related to advertisements of products or services.

One can also put logos or small pictures along with the text links. This helps the text links stand out and look interesting too. The best usage of text links is with anchor positions, where the user completed a certain activity. They can also bring a heavy amount of traffic to a landing page as they appear inside the texts and readers often come across them and click in order to know more.