How about an ad that scroll downs as the visitor scrolls down the page of your publishers’ sites? Would it not force the visitor to take notice of the ad, read it and think about it? These ads are called Layer Ads.

A lot of advertisers are going for Layer Ads these days as they are really efficient in catching attention easily. These are usually chosen by advertisers when they want to promote some big event like a movie release, or some seminar that is about to happen. The layer ads have proven themselves best when advertisers want quick attention and action.

The technology that governs layer ads is a combination of several programming languages. This combination can be used to position web site elements to make the ad look static or dynamic. By animating an element, the ad can be moved anywhere on the website without any constriction.

With Layer Ads, you can do more. You can move the elements to various positions and you can also make the image of the layer change completely on the move of the mouse. This gives you the option to expand your ad and provide details when the mouse is moved over the banner ad and the same details can disappear once the mouse is out of the banner ad.  This makes the advertisement interactive and also gives you the chance to provide more details about your offerings.