Rupiz Ads is all about giving you 360 degrees internet advertising solutions so that you can meet your marketing goals effectively and quickly. Here we list some of the types of ads that we can develop for you:

Select from among the above or get in touch with us for more details on the online marketing solutions that we can provide you

Static Banners

Static banners are advertisements that contain a single graphic. They do not have any animation and neither do they contain any of the features of advanced technology. However, they are still quite popular and they are used as sponsorship buttons. They are have a lot of impact and can also easily fit your budget when you use them on a regular basis or for different pages in the publishers’ sites.

Animated Banners

Animated banners enjoy high popularity as these banners are quite attractive. A sequence of single graphics, where each picture is displayed for a short time and are closely related to the one preceding and one succeeding, makes an animated banner. Animated banners make very interesting and grasping advertisements that can really hook your audience for a good 5 – 6 seconds.

HTML Banners are those advertisements which contain HTML commands that are applied into the source code of the ad. So in this kind of ads, you have a single graphic and an HTML command that enables the banner ad to become interactive.

You can add elements such as drop down menus and radio buttons that helps the readers to narrow down the selection process. With the help of JavaScript the user’s selection can be processed in the ad itself. Therefore, through HTML banner ads, we can provide the option of calculation of rates, selection of types or forms, search windows etc.

If you have to tell your customers about some additions in your services or inform about a newly launched product, the HTML banner ads are the best bet. All you need is JavaScript and you can not only promote your products but also get the customer response through the interactive methods of HTML ads. You can track performance by the impression, clicks and the data recorded by our adserver. This gives you a better control over the money you spend for internet promotions.

Flash Banners are the most ‘in’ thing these days. More and more organizations, who wish to promote their services through the internet, are using flash banner ads extensively. The main benefit of flash banners is that they are attractive, interesting and have the ability to grasp human attention and hold it for a long time. When your ads do this, your job is half done.

Flash Banners essentially require Macromedia Flash Software. For streaming texts, pictures and short animated movies, this technology makes such ads eye catching. And not just the visual appeal, you can also add sound effects to please the ears of your customers. This gives a holistic approach that helps in snatching reader attention.

The technology that makes Flash banners so interesting is known as vector-graphics. Vector graphics define Flash banners and keeps all the streaming graphics within the limits of the file size which is usually 15K at the maximum.

With more and better versions of Macromedia flash being developed, now you can make your internet advertising more technologically advanced and more interactive. They are the best way to advertise when you have to give a demo of your product or want to introduce your brand ambassador or logo.

How about an ad that scroll downs as the visitor scrolls down the page of your publishers’ sites? Would it not force the visitor to take notice of the ad, read it and think about it? These ads are called Layer Ads.

A lot of advertisers are going for Layer Ads these days as they are really efficient in catching attention easily. These are usually chosen by advertisers when they want to promote some big event like a movie release, or some seminar that is about to happen. The layer ads have proven themselves best when advertisers want quick attention and action.

The technology that governs layer ads is a combination of several programming languages. This combination can be used to position web site elements to make the ad look static or dynamic. By animating an element, the ad can be moved anywhere on the website without any constriction.

With Layer Ads, you can do more. You can move the elements to various positions and you can also make the image of the layer change completely on the move of the mouse. This gives you the option to expand your ad and provide details when the mouse is moved over the banner ad and the same details can disappear once the mouse is out of the banner ad.  This makes the advertisement interactive and also gives you the chance to provide more details about your offerings.

Pop Up ads are those ads that eclipse the web page of the publisher with a separate window, different from the browser that the visitor wishes to see. They are the best way to grab immediate attention. However, they can only be successful if you have something interesting for your viewers. If your Pop-up ads do not look interesting in the first glance, then they are nothing but disturbing elements that come in between the readers and what they want browse.

Many advertisers prefer Pop Ups if they want to grab attention and dominate consumer time-spent on the internet. Some of the highly successful ones are also extremely interesting ones. You can also use Pop Ups for presenting some online form or announcing the launch of a product or service. The success rate of Pop up Ads can be measured by impressions as well as clicks through’s.

Pop Under is more or less like Pop Ups, with the only and main difference that they open in different browsers that come underneath the browser where the publisher’s site is opened. It is due to this setting of appearance, they are considered less intrusive and disturbing. Only after a person is through with reading the publisher’s site and closes it, the viewer then comes to know about your products and services, when he or she is more relaxed and can divert their attention towards what you have to say. And it is because of this psychology, Pop Unders also enjoy good click through and conversion rates.

These ads fit the user’s screen size, just like the Pop up Ads. The formats that are accepted for such ads are .gif, .html and flash. You can use pop under ads for filling up some form or for branding purposes. The performance of a Pop Under ad can be measured by the click throughs and impressions generated.

When we say skycrappers, we mean the big vertically oriented ads that come in standard format – 120 X 800 pixels – and usually find their place on the either sides of the publishers’ web sites. You can use both gif and Flash formats for such ads. Also these days, you can find skycrappers in various other lengths than the usual standard format.

These skycrapper ads are good for informing your customers about yourself if you are a new organization or if you have something new to provide your customers. They can be banners with animation, which makes them all the more interesting, or they can also be single graphic ads. Liberal use of colours and eye catching fonts can make your communication smooth and effective.

Text Links are something different from other banner ad formats. They are simply links that are found inside the website content. As the name suggests, text links, have texts that are directly integrated into the rest of the content in the publisher’s site.  They usually appear in the editorial space that is related to advertisements of products or services.

One can also put logos or small pictures along with the text links. This helps the text links stand out and look interesting too. The best usage of text links is with anchor positions, where the user completed a certain activity. They can also bring a heavy amount of traffic to a landing page as they appear inside the texts and readers often come across them and click in order to know more.

Yes, you can advertise through eMails also. They have a better penetration into the target market than any banner advertisement. They are there in the inbox of your target customers and get registered with the readers, whenever they open their inbox. This is also known as direct marketing as you are talking to your customers directly and that too on a one-to-one basis.

There are basically two kinds of eMails that can be used for promotion purposes – Newsletter Ads and Stand-Alone Emails. While the Newsletter Ads are HTML enabled emails that promote the product or services or even the organization through the content, the Stand-Alone Emails are special emails that have been requested by the user. While the former is mainly used for providing more information to the readers, the latter is done to advertise and convert a reader into customer.

This is a wonderful way to communicate to your customers and readers in a better and more elaborate way. It also creates brand awareness and high brand value through adding a personal touch. For more on Email Marketing, visit www.RupizXpress.com

Streaming Media is probably one of the hot favorites among the advertisers these days. They can be a wonderful way to promote a new product with its stunning features or to showcase an upcoming film or TV serial. Streaming media can be both used in TV as well as Web sites. TV and Web based content are steadily getting united. Therefore Streaming Media is witnessing a good growth in terms of popularity and market.

At Rupiz Ads, we give you streaming ads that do not require any plug in. All that is required is Java. They are considered extremely beneficial when branding campaigns are in your mind. We can give you just the audio types and also the combination of audio and video streaming ads.

Interstitials

Interstitial Ads are those ads that open when the visitor opens the publisher’s web site. The interstitial ads open in a different browser and they completely eclipse the publisher’s website (which is in another browser). It is only when the reader closes the browser of the interstitials, can he view the initial browser – the publisher’s website.

Interstitial ads can be considered intrusive and unwanted. Therefore, care must be taken while including them in the media plan. However, there are many benefits of an interstitial ad – they can really do some in-your-face promotion that develops brand recall value. They can be used for creating awareness about what’s hot and what’s bubbling under. If you can make your interstitials interactive with HTML or Flash elements, then you can gain more benefits from this kind of display ads.

Superstitials

This is yet another ‘interest generating’ type of advertisement that can be used on a publisher’s website. Superstitials are advertisements that appear like a short movie. They were developed by an American Company called Unicast and this kind of ad was well received by the internet ad community due to its many benefits.

Superstitials are displayed on a large format and the technology used for them is the latest version of Flash Movies. When a user opens the publishers’ websites, the movie begins downloading in the background without interrupting browsing experience of the reader. Once the movie is downloaded, the user goes to a different page to see the ad.

The superstitials can be made highly interactive and entertaining and it is through this entertainment, the message is driven home comfortably and firmly. This makes it easy to gain and maintain the coveted position of consumer’s top of mind.